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Published on November 15th, 2011 | by Greg


An Easy Gift For Just About Anyone: Cobra Tag

Don’t wor­ry, it’s not quite what it sounds like. To­day’s piece of gear has noth­ing to do with snakes, and it’s not a game. But when we say “just about ev­ery­one”, we mean it. The tar­get au­di­ence of this prod­uct in­cludes ev­ery­one who los­es things- or any­one who knows peo­ple who lose them, and wants to help with the af­flic­tion. It’s an easy stock­ing stuffer, or a fun way to hide a pre­sent ac­tu­al­ly.

Enough mys­tery. The Co­bra Tag is a pret­ty sim­ple idea- a small lug­gage tag fob that can at­tach to your key­chain or valu­ables. And it works in two ways, al­low­ing you to ring your smart­phone from the tag it­self, or vice ver­sa! This twist, the bi-di­rec­tion­al­i­ty, comes in handy- af­ter all, if you lost your phone, you couldn’t buzz the tag. It con­nects via Blue­tooth, works with­in a 30 foot ra­dius, and can send out no­ti­fi­ca­tions if the pair get out of range of one an­oth­er. The Tag al­so fea­tures a a mi­cro-USB charg­ing port, and can last about sev­en days be­tween charges.

The don­gle isn’t small- it’s big­ger than some car re­motes. And one ma­jor down­side is that it on­ly works for An­droid and Black­ber­ry smarth­phones (and smart­phones on­ly, sor­ry ev­ery­one else). Ap­ple and Win­dows smart­phone users (like most of us here) are left out in the cold at the mo­ment, un­for­tu­nate­ly. Their iRadar de­vice, that we liked quite a bit, sup­ports iOS- we hope that we’ll be see­ing the Co­bra Tag app on the iPhone soon. In the mean­time, our tests re­vealed that we lose things more of­ten that we’d like to ad­mit. And at $60, avail­able now on­line, the Co­bra Tag is a rea­son­able price for peace of mind. It could be small­er and of­fer bet­ter bat­tery life, but in the mean­time, we’re def­i­nite fans.


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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.

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