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Published on July 22nd, 2012 | by Greg

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Gizmon: Cheap And Easy Is Not Always Good

We’re huge fans of smart­phone pho­tog­ra­phy- be­tween the many ex­cel­lent apps for help­ing you take im­ages quick­ly, and even more that al­low you to ed­it on the fly, smart­phones have proven to be a boon for both artis­tic and jour­nal­ism. Ev­ery­one has a cam­era in their pock­et now, which is not a bad thing, and they are im­prov­ing ev­ery year as bet­ter pro­cess­ing tech­nolo­gies and even new meth­ods of cap­tur­ing im­agery be­gin to take off.

The de­fault iPhone and iPad lens­es are pret­ty good- sharp, clear, and with a de­cent field of view. The imag­ing sen­sors aren’t very large, which means that no one will mis­take your im­ages for those from a DSLR, but they can still pull off some nifty tricks. And thanks to their small size, you can even clip-on in­ter­est­ing ef­fect lens­es,thanks to the new Giz­mon trio. Of­fer­ing three dif­fer­ent ef­fects- a cir­cu­lar po­lar­iz­er, fish eye, and ‘mi­rage’- these slide on over the lens.

Some cas­es don’t work well with them, though, and we gen­er­al­ly weren’t too im­pressed with the im­age qual­i­ty. The mi­rage ef­fect, es­pe­cial­ly, seems point­less. The fish­eye sounds fun in the­o­ry, but re­sults were just too poor to re­al­ly be use­ful, thanks to aber­ra­tions and ex­po­sure is­sues along with just gen­er­al­ly mediocre op­tics. And the po­lar­iz­er is on­ly help­ful in a small num­ber of sit­u­a­tions, when you might be bet­ter off find­ing an­oth­er way to achiev­ing the same ef­fect with­out hav­ing to car­ry around an ex­tra thing to lose. We of­ten use a po­lar­iz­ing fil­ter in pro­fes­sion­al out­door set­tings, but the iPhone does a de­cent job of ad­just­ing for ex­po­sure, es­pe­cial­ly with the HDR op­tion.

Of course, you get what you pay for- there is a rea­son that we love Lens­ba­bies but that they are pret­ty ex­pen­sive. These are still $35 each , and a cute idea even if the ex­e­cu­tion left some­thing to be de­sired.

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About the Author

Greg dreamed up the idea for the Truly Network while living in Hawaii, which began with a single site called TrulyObscure. In 2010, when advertisers and readers were requesting coverage beyond the scope of that site, TrulyNet was launched, reaching a broader audience over a variety of niche sites. Formerly the head technology correspondent for the Des Moines Register at age 16, he has since lived and worked in five states and two countries, helping a list of organizations and companies that includes the United States Census Bureau, TripAdvisor, Events Photo Group, Berlitz, and Computer Geeks. He also served as the Content Strategy Manager for HearPlanet, a multi-platform app that has reached over a million users and has been featured in the New York Times, Hemispheres Magazine, National Geographic Adventure, Fox Business News, PC Magazine, and even Apple’s own iPhone ads. Greg has written as a restaurant critic and feature journalist for a number of national and international publications, including City Weekend Magazine, Red Egg Magazine, the Newton Daily News, Capital Change Magazine, and an arm of China Daily, Beijing Weekend. In addition, he has served as a consulting editor for the Foreign Language Press of Beijing, as well as a writer and editor for the George Washington University Hatchet, the school newspaper of his alma mater. Originally from Iowa, Greg is currently living in the West Village of Manhattan.



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