Published on October 16th, 2014 | by Greg
Catch All Of The Action With Polaroid’s Cute Cube
It’s hip to be square. And perhaps it has been for a while, considering the hipster design of Instagram’s square photos comes directly from the past. Sure, your screens may all be rectangular, but that doesn’t mean your camera has to be. And connecting the threads is a company that brought instant photography to popular culture.
Polaroid might be best known for their old-school gear, but their latest product is as advanced as it gets. Simply called the Polaroid Cube, it’s an action camera that shrinks everything down to a tiny package. And it actually takes a product category that tends towards boring and masculine and makes it stylish and approachable instead. It even seems- dare we say it- friendly. A giant recording button makes it easy to use, though there aren’t more advanced features like wireless viewing or a remote. There’s even a mounting magnet in the box, an accessory that makes sense and is very useful because the unit is so light. But we wouldn’t suggest attaching it to, say, a car.
The basic specs are pretty standard for an action camera- it’s shockproof and weatherproof, but not totally waterproof (a separate case is available). It can shoot 30 frames per second at 1080p with a six megapixel image sensor, and some built-in digital image stabilization tech helps improve your footage. A 124 degree wide angle lens captures plenty without too much fisheye distortion, and the battery lasts a solid 90 minutes. Micro SD cards allow you to store up to 32 GB of fun. Plus, there are plenty of mounting options, including the unusual but adorable monkey stand (and more traditional bike and helmet solutions). Video quality is pretty average- a little grainy and the low light performance is nothing spectacular- but colors were excellent and everything was crisp and sharp.
Intuitive controls and great video make for one of our favorite action cameras on the market. The included cable is ridiculously short, and the memory card slot is a little sensitive. But those are pretty small downsides provided you know what you’re getting- a fairly no-frills, cute and clever action cam for the rest of us since just about anyone can afford the reasonable $99 price tag.